jewellery techniques – Thewa, minakari and Victorian.

Jewel Ace is a leading jewellery house and is a trusted name offering the original Thewa Jewellery. It’s a name that spells uncompromising quality and service. The latest indigenous sensation from the house of Jewel Ace is Sozo, derived from the Greek word for wholeness, is a unique amalgamation of the three tradition eye catching jewellery techniques – Thewa, minakari and Victorian.
It is a wholehearted endeavour to preserve the glorified art of jewellery making and to enliven the bygone era by patronizing and popularizing the picturesque art form of Thewa and Victorian. Sozo is an art of brilliance and expertise in style. It has astounded and compelled both jewelry revelers and fashion aficionados to possess this luxurious, elegant yet affordable piece of artwork.
Innovative, distinct and trendsetting masterpieces are polished to perfection to make one feel young and special. Sozo which is available in more than 300 designs with the combination of 14k gold, diamond, precious and semi precious stones.
According to Sunil K Nair, Manager e-business of Jewel Ace, it’s a must for every fashionable. “The best part of it is that customers are even given the choice to give in their own custom designs which is magnificently transformed into mesmerising jewellery sets. The innovative and trendsetting masterpieces are polished to such perfection that it makes you feel special and help you stand out among the masses.
Not just the Sozo, the Minakari which is enamelling on Silver has a great pull. Not being very pricey, it is a luxury that can be had not just by the elite class women, it is well within the reach of women from different walks of life. Even though it is traditional ornament, people are wearing it with Western outfits and is becoming a big buzz among the party goers.
You will find a wide range of new collection in our e-shop www.jewelace.com or in ebay also

Thewa jewellery: Old is gold

The wide range of thewa filigree work in 23 carat gold foil, set against colourful glass base is evoking the same passion among Indian jewellery buyers as a lyrical creation by a poet, those in the business say. "Thewa art serenades the mystical and the modern. It has designs inspired from natural forms like peacock and elephants. These collections are very elegant and feminine", says Sunil K Nair, from a jeweller house selling thewa. With high craftsmanship, the pieces of coloured glass are encased in gold plated silver. Then the delicate designs are worked out on the glass pieces with gold leaf. Apart from pendants, earrings, bracelets, mirrors even small sindoor boxes and jewel cases are made in this fashion, he says. "Thewa ornaments have not only succeeded in entering the markets but have also turned into a fashion statement,". Sunil says they are constantly working towards keeping the traditional thewa art alive which is very much contemporary as it aims at satisfying the modern woman who likes to wear jewellery and not lock it up in a bank. "Seven or eight years ago nobody talked of thewa jewellery but now we even get export orders from countries like USA, UK and UAE," says Sunil . Thewa art imbibes the bygone era`s heritage but its impulse lies in fulfilling the demands of today`s woman, who believes in mixing and matching jewellery even as she is on the lookout for something different," asserts Kumar. This traditional jewellery has an old world charm and is affordable at the same time. The red, green or blue glass below highlights the intricate gold work in the best possible manner. "Made of multi coloured beads in diverse colours and designs, this unique jewellery heightens your distinct style," which is now available in our e-shop www.jewelace.com also says Kumar. "The hand made thewa jewellery which ranges from Rs 5000 to Rs 55000 has today fashioned into a `must have` jewellery. "Thewa art is enticing people in all its shine and affordability. Today customers do not look for how many carats gold there is in the jewellery.

“JEWEL ACE”, the epitome for beauty in fusion

“JEWEL ACE”, the epitome for beauty in fusion is exceedingly known for its penchant to transcend boundaries in jewellery designing with its unflinching quest to revive and redefine centuries old art form and making its presence felt both nationally and internationally.
Thewa which is a National award winning art of fusing 23K gold on glass is also preserved by Govt. of India in the form of Postage Stamp issued in 2004.
Latest offering “SOZO” is concoction of elaborate gold designs inspired from Thewa, serenaded by the antique and exotic look of Victorian and the radiance of Minakari & royal art of Kundan jewellery. Girdled with precious and semiprecious stones they reverberate a single-minded passion to emboss this phenomenal art in the heart and minds of art lovers.

An Art Form Of Lost Era’s Whose
Glitter Will Never Fade

the Royal collection of Thewa & Sozo Jewellery

· Thewa & Sozo Jewellery is now all about rhythm and fluidity, capturing the essence and sensuality of the woman. Rigidity is out and a sense movement and flow in design and craftsmanship is in.
· Body jewellery has now reached new heights in fashion and has emerged as the dominant trend for the upcoming fashion season. Women are wearing Thewa gold waist chains, Thewa & Sozo armbands and hairpieces, and even jewellery draped around the arm and torso.
· Thewa is seen as the perfect match for the bold, bright colors that are in vogue. The colors of precious & semi precious stones add value and grace to Thewa Jewellery set, which undoubtedly relates her to the nature.
. Thewa & Sozo has become a part of the ceremony in Indian Marriages. Thewa & Sozo is worn as the main Bridal set and also Thewa & Sozo sets are given to the near and dear one as gesture of custom and love. It has also captured the Indian Marriage Jewellery market.
· Thewa & Sozo jewellery has been given a new edge on the catwalks of haute couture where traditional designs are being teamed with ultra-modern clothes, creating a look, which is altogether bold and stylish.
· Variety in Thewa & Sozo jewellery- Women are going over the top, filling their closets with a variety of Thewa & Sozo jewellery designs to match their individual style and that exudes warmth, sensuality and spirituality which embody the new-age woman.
· Thewa & Sozo is going experimental – using innovative designs, textures, colors and forms.

Jewel Ace is the Premier art lovers Group which preserves this art in Original form yet creating the niche in the heart and mind of today’s art connoisseurs. At Jewel Ace, which is now an ISO 9001 certified company, all items come with an attractive lifelong guarantee. Authentic Thewa jewellery, synonymous with Jewel Ace in Jaipur, is now available at over 50 counters across India, to satisfy popular demand, as well as to showcase the best of Rajasthani art in different parts of the country

Costume jewellery vs gold jewellery

Historically Indians have always treasured gold and its traditional and cultural roots run deep. The Indian woman has always been passionate about Original Thewa, and recently there has been a revival of Thewa jewellery in fashion. Thewa & Sozo has become sleek and bold, making a strong fashion statement, and is the perfect accessory for the modern, dynamic woman.
. As the Gold prices are at good high, women find wearing Thewa or Sozo as it is more value for money and more attached to their culture and heritage. The craftsmanship is breathtaking and the beauty it enhances to a lady makes her more confident.

Cloisonne………….

This technique was developed in Egypt before 1800 BC, although the name Cloisonne was not applied until the 18th Century. In Cloisonne enameling, thin silver or gold wires are formed into a linear design. The spaces (cloisons or cells) between the strips are then filled with enamel. The Cloisonne technique is easily identified by the characteristic lines of metal that make up the design. This is an exacting art, requiring not only patient manipulation of the tiny strips of silver wire, but also a great deal of technical knowledge of the variables and firing characteristics of the enamels and metal alloys. Traditionally the strips of metal separated and outlined the different colors of glass. Both the miniatures & Jewellery are enameled on fine silver & most jewellery is set into frames of sterling silver

Basse Taille............................

Basse Taille…………

First introduced in 14th Century in Italy.
A technique in which a pattern is created in the metal backing before enameling. A design cut into a metal plate at various depts., is filled with translucent enamel, creating a 3 dimensional effect. The deeper the reservoir cut in the metal, the darker the color, with nearly transparent color in very shallow cuts. This technique allows for very subtle shading. Brooches, Earrings, Neckpieces, Bracelets, Cufflinks, Buttons, Belts & much more are designed & crafted at Jewel Ace with skilled hands perfected over the years.